This research is based on the way one filters through products to arrive at a possible option. It is a project I took up to learn more regarding the ways one filters online and ways to enhance the experience.
The idea is to involve the exclude option during this filtering process to enhance the user experience and at the same time benefit businesses with lesser coverage and brand identity.


For those of you who don't know me, you guys should know that I read a lot. Reading has made me what I am today. Any day I'd prefer physical books over pdf and e-books. One day, with the same pursuit of finding a new book to read, on Flipkart I came across the following design problem (at least I think it is!).




The basic principle guiding this research was:

"There are times when you know what you want, but many-a-times opportunities lie in places you never knew before!"

This is how I found and tried to solve a UX problem we face. Many don't see it as a problem unless told about the problem.
This is my way of solving it though. If you have a better way and would like to share it with me, don't hesitate to shoot me an email!