The basic principle guiding this research was:
"There are times when you know what you want, but many-a-times opportunities lie in places you never knew before!"
This is how I found and tried to solve a UX problem we face. Many don't see it as a problem unless told about the problem.
This is my way of solving it though. If you have a better way and would like to share it with me, don't hesitate to shoot me an email!